The Bridge student newspaper has changed over the semester, from faculty to reports to overall feel. As with any change come differences in opinion, and in this case change has been embraced with a resounding yes. As the first issue of the semester went to press, so did a new promotion outlet, Facebook.
With the opening of The Bridge’s Facebook connection came a large amount of new users getting added or adding themselves to get networked to the newspaper. As links of news stories went up, so did page views which reached over a thousand users over a matter of weeks.
This combined with the promotion by the Communication Program proved a success as more students were seen reading the Bridge and visiting the Website on a daily basis.The survey was conducted by students to get a better understanding of the needs and wants in terms of content from the Texas A&M International University community. The survey was conducted during the Fall semester as the second issue went to press.
The results of a survey by the Communication program helped The Bridge staff better provide content for upcoming issue. The first issue of the semester brought over 3300 visitors to the Website that had featured Autmus Fest and other activities on campus. According to the Website tracking software, viewership has been increasing ever since the first issue and currently stands at 4247 readers visiting the site during the month of November. The Website also increased registrations by 30 individuals and has more alumni and staff readership since the first issue. The tracking number show that the Bridge Newspaper has become more successful perhaps because of the the hard work of the staff and the students from the Communication Program.
Currently The Bridge staff and management are planning new and more fascinating content in the New Year.