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SAP iXp Intern - Global Mid-market Marketing Programs

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SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.
The SAP Internship Experience Program is SAPs global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.
Three reasons to intern at SAP
1. Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
2. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.
3. Gain visibility: with SAP Internship Experience Program in your title, youll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.
SAP has built and is continuing to refine a multi-channel digital marketing engine that meets small and midsize businesses where they are as they seek information and move through their buying process. Under this charter, we deliver innovative marketing programs for SAP and our partners to raise awareness and drive demand for SAP solutions in the midmarket, which comprises of 250,000 customers and continues to be one of our fastest growing customer segments.
Our global team works closely with regional marketing teams to gather inputs in our program development, plan and enable the teams for execution, and evaluate results and key learnings post-execution. The Global Midmarket Marketing Programs Intern will support the team in all aspects of planning, development, and roll-out of our global marketing programs targeting audiences in the midmarket.
Position title: SAP iXp Intern - Global Mid-market Marketing Programs
Location: Virtual US
Expected start date: May 2021
In this role, youll:
Support team in creation of high-impact, integrated digital programs to drive awareness, interest, and purchase consideration targeting midmarket decision makers, including:
- Manage bill of materials for marketing programs, including tracking of stakeholder requests
- Compile reporting for programs and campaigns usage, opt-ins, and performance
- Identify trends and opportunities for improvements from reporting data
- Support creation of demand generation campaigns for partner execution, including uploading campaigns in SAP Virtual Agency campaign execution platform
- Assist with building social creative and copy, social media kits, events and announcements
- Support social media reporting and JAM (SAP internal social media) site maintenance
Associated topics: business, business analysis, business systems, consultant, crm, customer, information technology consultant, marketing, sales, senior consultant
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