Super Bowl Commercials

On Sunday, February 5, 2012 most of the United States of America tuned in to watch the most anticipated game of the year, Super Bowl XLVI. The New York Giants dominated the New England Patriots at Super Bowl XLVI, but others tuned in just for the commercials. Over the years everyone witnessed commercials that brought amazement, while others caused severe controversies.

Super Bowl Commercials go for 3.5 million dollars on average and you will see some of the greatest advertising strategies there are of the year. Super Bowl isn't just made for football champions but commercial champions as well.

Over the years Super Bowl Commercials have taught us one thing, sex sells. Though if you look closely at this year's commercials they were not aiming for what guys want, but more toward the whole general audience. You see a hint of sexual aspect that is coming from a female M&M who is stripping, but all she did was remove her M. Sure we had your typical GoDaddy.com commercial but nothing really stood out.

Over the years commercials have been pulled either before they were aired, or when it stirred up so much controversy it had to be pulled completely. For example, a commercial by Snickers titled Brokeback Snickers, which featured two men working on a vehicle till one takes a Snickers Bar. They end up accidentally kissing, much like the Lady and The Tramp kissed with the spaghetti. Both men shocked by their actions, followed by pulling their chest hair to prove they are manly. It stirred up controversy  in the gay community saying it promoted homophobia. It was pulled from Television and YouTube.

Dominating This year's Super Bowl commercials were, Dogs and Star Wars. Weird mixture right? Though those commercials stole the show with man's best friend having the entire audience silent. At Buffalo Wild Wing, all the customers stopped to hear the dog orchestra in a Volkswagen commercial. Dogs barked to the melody of Star Wars, which received a positive reaction from the crowd.

To View all of this year's commercials go to http://www.superbowlcommercials2012.net/

(Jose Prado may be reached at joseprado@dusty.tamiu.edu)