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Posted: September 26, 2023

SPARTANBURG, S.C., September 26, 2023 — Denny’s (NASDAQ: DENN), America’s Diner, where top companies and blockbuster movies are hatched over sizzling ‘Grand Slam’ breakfasts and endless cups of coffee, is on a mission to fund the next BIG idea. Today, the iconic brand announced the launch of the Denny’s Trillion-Dollar Incubator Contest, offering innovators nationwide $25,000 in seed money to help make their dreams come true. Whether the idea is connected to music, entertainment, technology, science, or fashion, Denny’s wants to be the launchpad for the next trillion-dollar concept. The catch? The idea must originate in a Denny’s booth.

From now through November 21 at 8:59 AM ET, all entrepreneurs and creative thinkers are invited to submit their idea and a high-quality photo capturing their Denny’s visit where the concept was born at Following the entry period, 10 semi-finalists will be selected for a nationwide vote. The five semi-finalists with the most votes will be eligible to present their idea to a panel of judges, who will evaluate the idea based on the essential elements of creativity, innovation, originality, and the visual quality of your Denny’s booth snapshot.

While only one entry will be crowned the ‘Grand’ winner, taking home $25,000 to fund their concept, both semi-finalists and finalists in the Trillion-Dollar Incubator Contest will be rewarded with Denny’s gift cards valued at $100 and $500, respectively. The Grand Prize winner will be announced in early 2024.

“At Denny’s, we love to feed people: bodies, minds, and souls, while inspiring conversation and creativity. For the past 70 years, our booths have incubated global technology companies, award-winning films, and bestselling literary works over breakfast favorites and late-night cravings,” said Kelli Valade, Denny’s Chief Executive Officer. “With this competition, we hope to inspire the next generation of up-and-coming entrepreneurs, artists, musicians, and designers, helping them realize their own unique paths to success. We’ve seen it happen before, and we want to create opportunities for others to transform their dreams into tangible realities.”

For contest rules and regulations, please visit For more information about Denny’s, please visit


About Denny’s Corp
Denny’s is a Spartanburg, S.C. based family dining restaurant celebrating its 70th anniversary year and founding purpose: We love to feed people. That purpose has led us to become a restaurant brand that guests worldwide rely on for delicious value and craveable contemporary meals across breakfast, lunch, dinner, and late night. Every day, we welcome guests to dine whenever and however they prefer, whether it’s at our brick-and-mortar locations, via Denny’s on Demand – the first delivery platform in the family dining segment, or at The Meltdown and The Burger Den, our two virtual restaurants. Our longstanding commitment to supporting our local communities is brought to life with our Mobile Relief Diner that delivers hot meals to our neighbors during times of disaster.

Denny’s is one of the largest franchised full-service restaurant brands in the world, based on number of restaurants. As of March 29, 2023, Denny’s had 1,594 franchised, licensed and company restaurants, which includes 161 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.

To learn more about Denny’s, please visit our brand website at or the brand’s social channels via FacebookTwitterInstagramTikTokLinkedIn or YouTube.

Media Contact
Denny’s Media Team

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